Pay Per Click (PPC) Advertising
Pay-Per-Click or PPC is an online advertising model where you will only pay for an advert when a user clicks on an ad. These ads appear within and alongside organic listing on Search Engine Result Pages (SERPS). With this advertising method your products or services will appear in the sponsored links or paid listings. It is one of the most robust, measurable and controllable forms of advertising that adds value to your advertising budget when carefully managed.
As search engines change their algorithms constantly, companies find themselves competing against moving goal posts. SEO can be a slow daunting process but has great potential when getting it right from the outset. Within competitive industries, websites may never be able to hold on to the top rankings they expected, yet with PPC advertising you can overcome this hurdle by specific targeting.
Whether you have a website, blog, or any other type of business, if you want your products and services advertised quickly with quick results, PPC is a great way to do it.
Benefits of PPC
- provides instant paid traffic
- allows your ads to be published effectively, manageably and measurably
- can be switched on and off
- manages your daily advertising budget
- targets specific and relevant audiences